It’s All In How You Look At It.

I should have been in Ireland today. Had it all planned out; flights, accommodations, itinerary, pocket full of euros. I was even packed days before departure. Nature, however, had other plans. Hurricane Irma developed and started on a collision course with Florida. My daughter, who is a TV Reporter for WPEC in West Palm Beach, got the news that her vacation was cancelled. It’s an all hands on deck situation. I could not leave her behind. There goes Ireland. I knew this was a possibility; I bought flight insurance, booked as many places as possible that I could cancel without penalty. All the preparations were made to go and not to go.

Yet all the provisions and planning, all the lengths to account for almost every possibility, none changed the emotional response as the maybes became definites and the inevitable began to unfold. Anxiety, uncertainty, led to disappointment and a little anger, but those feelings quickly passed and turned into concern and fear. While I was focused on a trip, an adventure, I forgot what was really at stake. There is a category 5 hurricane, a hurricane being called “potentially catastrophic”, heading straight toward my little girl and her job is to report on the impact of this historic storm; to be in it. Trip? What trip? There are bigger things at play and if a canceled trip is the worst thing that comes from this then I will consider myself blessed. That’s called perspective.

Knock on wood, cross your fingers, light a candle, we won’t have to deal with a similar situation or other form of hardship, but it makes you stop and think about the ones we do experience and how we react to them. We have a tendency to get worked up about lesser matters. We get anxious about change (almost any kind); we lose patience when systems are on the fritz or don’t respond fast enough; we get frustrated by a hectic day or offended by a misspoken word or email.  We forget to put things in perspective. This is not to say we should accept mediocrity or allow things to inhibit our ability to serve our members or each other. We should, instead, recognize that life will have its share of disappointments and inconveniences and that they can be viewed in a different light. Think about it. We’ve all found ourselves in unexpected situations. Things happen, perhaps outside our control, and that’s the time to ask yourself; is this a problem to be dealt with or an opportunity to be embraced? Something you’ve been wanting or waiting for with anticipation or excitement is easy. The stuff that tests what we’re made of comes from circumstances we didn’t foresee or thought might come about, but didn’t give much thought.  No matter what changes come, what opportunity or setback, no matter what preparation is done, success or failure ultimately comes down to the individual’s ability to take a breath, put things into context, focus on what’s important and change things for the better. This requires we embrace the possibilities, even if they are small in nature, short in duration, or come with an extra burden, because each one builds on the foundation that ultimately creates a person’s character or the culture of an organization.

I’m not foolish (no really), but I do believe in the power of positivity and if you focus on what matters, things will eventually work out as they should even if we can’t recognize it immediately. Life is a culmination of experiences; failures and successes, chances and misses. You persevere, keep negativity to a minimum, avoid excuses or placing blame and find solutions; you adapt and move on. I guess you could say I’m an optimist; which is not always easy.  I believe there is good in most people, positives in most situations and opportunities around every corner; we just have to look for them (sometimes really hard).  And yes, opportunities can seem few and far between, but the right ones will come if we have the desire, focus on the good and, whenever possible, strive to change the things that hold us back.  We are trying to build something better at Freedom.  A better place to work; a better place to bank. This takes time.  Not everyone will share the vision, not everyone will succeed, not every step will be easy, but good things can happen just from being the best we can be each day regardless of our assigned role. Support your team, be open to learning and sharing your knowledge, seek and find how to serve, listen and build relationships with members and each other, find solutions and, most importantly, remember that “people helping people” is not just a credit union philosophy; it’s a way of life.

Mike

Freedom Philosophy—CEO Blog

The “Why” of Freedom

A couple days ago I was posed with a question; why do we do what we do? No doubt we’ve all asked that question either of ourselves or of others. The answer, of course, is as varied as the individual asking. Certainly I’m not the one to explain the meaning of life, but what answer can I provide that will speak to you as it pertains to Freedom. First, and in a very CEO-like way, I can refer to our mission and vision statement. They are, by their very nature, written to answer the question why. Our Mission Statement: Freedom’s mission is to be a trusted partner by creating a culture of “people helping people” that meets the needs of our members and the communities we serve. Our Vision Statement: Offer financial opportunity, choice and value while building relationships that provide a memorable experience in the lives of our members and the community we serve. These are a clear and concise representation of who we are, what we want to be and what we want to accomplish. Do they answer your particular why? Ah, if only it were that simple.

Your “why” may be very specific to you. Why did we change this? Why do we do that? Why don’t we have what everyone else does? So on and so on. The answers to these questions can be complex based on detailed financial analytics or the migration of member transactions and usage over varying delivery channels. It can also be more simplistic based on a conversation with a member or a need in the community. Regardless of the particular why, it is important to know that nothing we do is based on a whim.  Sure we’ll make gut calls after some analysis or switch gears if something isn’t working, but we do what we do for one simple reason; to serve. We are here to serve our members, to serve each other, to serve our community and, hopefully in the process, make a difference that has a lasting impact on each. This is an extraordinarily utopian concept and it rarely comes without its share of struggle and disappointment, but consider the alternative.  If we don’t believe in something more, strive for something better, then this is just a job that means nothing, that does nothing for anyone.  It’s a daily activity with no worth. I sure don’t want that and I’ll fight every day for that utopian ideal before I’ll accept the alternative.

Remember, we are not just an employer or a financial institution. We are a credit union. We generate income like most business, but we do it to pay our bills and give back; to members with better rates and fewer fees, by investing in Freedom for stability and longevity, to the community with time and resources. Individually, we can look at this “job” as just that; a way to pay the bills, keep a roof over our head, feed the family. Or we can embrace the mission and vision of Freedom and, in turn, answer the question “why do we do what we do?” with the answer “if not us, then who?”

Mike MacPherson, Freedom CEO