You vs We
Many companies use “you” in their marketing or even in their names. It has been said that “you” is widely considered …
Hi. I’m Mike MacPherson, CEO of Freedom FCU.
I share my thoughts and ideas, which are rooted in my experience in the financial industry and as a lifelong Marylander. I want to show our members I’m a regular person, not just a CEO. These are insights from my personal viewpoint, not just a business perspective. I hope you enjoy reading.
Recent Posts From Mike
Shoulda, Woulda, Coulda
I’m sure it’s happened to all of us. We look back and say, “if I only knew then what I …
Why We Do What We Do
I spend a lot of time talking about the emotional side of what we do, how helping people and supporting …
What’s In a Name?
One of the harder things about our merger—and the time it will take to finalize—is the occasional need to refer …
Life Through A Lens
I recently came across my old camcorder and video cassettes from the 90’s. There were videos of family (with some long …
‘Twas Just Before Christmas
‘Twas just before Christmas and oh what a year With changes a plenty, we move forward without fear; The mission …
Meet Freedom’s President and CEO
Mike MacPherson has over 35 years of experience in the financial industry, including more than 12 years with Freedom before becoming President/CEO in 2016. Born and raised in Baltimore County, Mike is a graduate of Mt. St. Joseph High School and Towson University. Mike now resides in Harford County, which he has called home for over 30 years.
He likes to blog because it helps him connect with members on a human level. He says, “It’s not just about what products we offer; it’s about what we stand for, why people should join, and spreading the credit union message with greater reach and purpose. If we want people to understand our culture, that we are trying to be something special, we need to give them the insight from a personal viewpoint, not just as a business.” He believes passionately in our community, our employees, our mission of giving back, and providing members with financial products and services that lead to their success.