Many companies use “you” in their marketing or even in their names. It has been said that “you” is widely considered a powerful and persuasive word because it creates a strong connection and personalizes the message by focusing on the recipient’s needs and emotions. We’ve certainly used it to demonstrate our focus on, and commitment to, the members. I must admit, however, while a necessary part of our communications, I don’t believe it is more important than “we” especially when it comes to the Freedom philosophy.
At Freedom, “we” is more than just a word. It’s the foundation of everything we do. It means we’re in this together, not as customers and a company, but as members of a community, working side by side to build something better. “We” represents shared goals, mutual support, and a collective commitment to financial well-being. Every success story, every new home, every college fund, every small business loan is not just about one person. It’s about all of us. Because when we say “we,” we’re talking about you and us — together. We listen. We care. We grow — as one. That’s the credit union difference. That’s the power of we.
With that in mind, I want to say how excited I am that “we” are having our first all day, all employee, development day. I know we’ve had smaller meetings to share information, answer questions and just spend time together in a meaningful way, but this day is something I’ve thought about for some time. It’s always been a logistical nightmare to coordinate and a costly proposition to bear, but something I knew held great potential for organizational development and team building if we could just pull it off. You can imagine how happy I am that we found a way.
I know this is new and maybe a little daunting, so I want to stress not just the importance of the day, but how this is about our commitment to you. We intend this to be educational, fun and provide a meaningful experience with a lasting impact. As I’ve said to many of you over the years, you’ll get out of it, what you put into it, so come with an open mind, a positive attitude and we’ll do the rest. I look forward to spending the day with you and learning together.
