One of the harder things about our merger—and the time it will take to finalize—is the occasional need to refer to one credit union or another by name as a separate entity when we are really one. Yes, certain systems and aspects cannot be completely transitioned until year end, but the mere reference of two names, at times, feels like it drives a wedge between us.
I also recognize for the members and team of (taking my lead from Prince) “The Credit Union Formerly Known as AFFCU,” this can be confusing because the impact is more significant, the change more tangible. Despite how good the change or how it will benefit everyone long term, not truly being “complete” can be a tad unnerving and may cause uncertainty or anxiety.
It’s important, therefore, to stress that we are, without question, all Freedom. We are, therefore, working hard and fast to bring as much together as possible to alleviate concerns.
It’s also important to realize that it’s not the name alone that defines us. Yes, a business needs a legal name to operate under, a name with which to build a brand and reputation. However, it’s what we do that makes our name. It’s how we serve our members, support the community and provide for our team members so they can, in turn, serve and support.
It is our words, actions, and deeds that matter most. So, as we grapple with the bits that create a temporary separation, let’s focus on what unites us: that we’re all in this together, that we share the same goal, that we are “one Freedom.”
