I don’t know how many of you are X-Files fans or if you ever even heard of the show, but it was always one of my favorites. I don’t know if it was the story line, the conspiracy theories about otherworldly encounters or the characters themselves. Probably a combination of them all. The tag line of the show, “The Truth Is Out There” was all about the idea that there is more than meets the eye. That we must put aside the things we had believed in to look for a greater truth. We’re not searching for extraterrestrial life at Freedom, but we are looking for a certain truth.
Our truth is our purpose. Something we think we know, but are proving is so much more. The truth about Freedom as a financial institution is that we do loans (mortgages, business, auto, anything, etc.); we provide a variety of saving products and high earning deposit accounts; we have mobile and online banking; we have a nationwide ATM network; and so on and so on. This is obvious to anyone who bothers to look. The deeper truth, our greater purpose, is the service we provide to, and the partnerships we forge with, our members and the community. Moreover, this truth is something we should never stop pursuing.
Banking is what we do, NOT who we are. But don’t take my word for it. Talk to us, do business with us, discover your own truth and experience the Freedom difference. After all, why bank at a Bank when banking is better at Freedom.
Mike
