Deep Impact

Freedom Philosophy
This may start out a little morose but stay with me… 

Last night I had a dream where I found out my father died.  In actuality, he passed away October 8th, 2003 (20 years ago).  The thing about this dream was the impact it had both while I was sleeping and after it woke me in the wee hours of the morning.  I felt, intensely, all the anguish, sorrow, heartbreak, loss one would expect in the dream, but upon waking those feelings lingered for some time after.

It was difficult to shake.  I’m not sure what triggered the dream, but you know me, I figured there was some purpose, and, in my head, I started forming what is now this message.  In conjunction with this nocturnal event, I remembered that just a couple days ago I was talking with one of my brothers about the time since our father’s passing and he asked, rhetorically I’m sure, why it seemed like yesterday.

I, of course, endeavored to respond and the answer that immediately came to mind was, “it was because of the impact he had”.  That conversation, the dream, all got me thinking about the impact we make on those around us and what we leave behind.

In emails, meetings, and public speaking opportunities, I’m always talking about “the experience”; how the member experience and employee experience are the two absolute pillars of Freedom’s culture and strategy.  It’s our why.

I met a lady recently at one of our Business After Hours events who recently found out about us and moved all her accounts and loans from one of the big banks to Freedom.  Oh, she told me about the things we did, how we saved her money, dropped her auto loan rates, how we simplified her banking, etc., but what really meant the most, what had the biggest impact, was how she was treated and how wonderful the people she’s dealt with are.  She raved not only to me, but to anyone that would listen.  Talk about a testimonial!

That moment was a tangible realization, a validation, that each of us can have a positive impact on those around us.  That what we do and say to one another, to our members, in the community, can make a difference.

I’ve always said banking is what we do, not who we are, but really who we are AND what we do is so much more when we realize that someone and some point will be better off because of our involvement or intervention.

I know this won’t always happen and not everyone will be impacted in some transformative way, but if we start with one, who knows where that will lead.  In a world where we are inundated with negativity, where there is more talk about what makes us different than unites us, where there isn’t enough rational discourse and tolerance, I’ll gladly focus on the impact we make on one and build on it.

“One moment can change a day, one day can change a life, and one life can change the world.”  ~ Buddha


CEO Image

Meet Freedom’s President and CEO

Mike MacPherson has over 35 years of experience in the financial industry, including more than 12 years with Freedom before becoming President/CEO in 2016. Born and raised in Baltimore County, Mike is a graduate of Mt. St. Joseph High School and Towson University. Mike now resides in Harford County, which he has called home for over 30 years.

He likes to blog because it helps him connect with members on a human level. He says, “It’s not just about what products we offer; it’s about what we stand for, why people should join, and spreading the credit union message with greater reach and purpose. If we want people to understand our culture, that we are trying to be something special, we need to give them the insight from a personal viewpoint, not just as a business.” He believes passionately in our community, our employees, our mission of giving back, and providing members with financial products and services that lead to their success.